If you're on Facebook; which you probably are, then you've likely seen posts containing strange stories or images popping up on your newsfeed asking you a question that requires you to think and comment or like them! These are the latest round of what you would want to call 'Like Bait' posts that have popped up on Facebook and other social media lately.
Someone posts a ficticious story or strange picture and adds something like, "Like this post in 5 seconds if you hate cancer, or ignore if you don't" to the Facebook post. These things have become so frequent that you can't go a day without someone asking you to pass a comment, which maybe as short as saying "Amen" or whatever! In most other cases, you are only required to like the posts!
But why? Why do these posts exist?
Well these posts exist mainly for material gains or with the intention of creating contents with viral reach on Facebook. When these people get a few thousand likes and comments, it creates a viral effect which lets their posts appear on the Facebook newsfeeds of so many other people, in fact on the walls or newsfeeds of a bunch of people they've never met or interacted with before!
Businesses and people (particularly marketers) who have seen it work on a personal level now capitalize on the trend to boost their own pages and brand exposure, it's copy-cat marketing - radio stations like to do this a lot.
Then there's really the dodgy ones, who utilize this method to create a page with a massive fanbase of which they can then sell the admin rights to the highest bidder to pocket some lump sum of money!
It's cheeky, but that's the way the Facebook algorithm works!
Next time be wise, think deep before you like or pass a comment on just about any Facebook post! When someone posts a strange picture of a child with some health defects, adds some words of prayer, and then asks you to say "Amen", it could just be a decoy to let you help him fill up his pockets with money! Be wise!
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